FMCG Channel Management Platform

Manage Your Sales & Distribution Operations from One Platform

RTMPlatform connects your ERP, SFA, and BI tools into a single decision flow. It unifies data from disparate systems, analyzes it, and turns insight into action.

Tools Exist, Unity Doesn't

FMCG companies use ERP, SFA, and BI tools in isolation. Data is scattered, decisions still happen over Excel and WhatsApp. Analysis and action are disconnected.

Disconnected Systems

ERP, SFA, and BI tools don't talk to each other. Data is fragmented, processes are broken.

See It, Can't Act on It

BI shows the problem; the fix lives in another app. There's a chasm between analysis and action.

Operations That Can't Scale

Whether you serve 500 stores or 500,000 — Excel and WhatsApp can't hold the operation together. Traceability breaks down at any serious scale.

The Encompassing Layer: See AND Act

RTMPlatform collects data from your existing systems, generates decisions, and sends action outputs back to those same systems. Analysis and intervention merge into a single flow.

Data input

Source Systems

  • ERP
  • SFA
  • BI
  • E-Invoice
  • Logistics

Encompassing layer

RTMPlatform

  • Data unification
  • Analysis & model
  • Decision engine
  • Task generation

Action

Decision Outputs

  • Field tasks
  • Order suggestions
  • Alerts
  • Reports

Modular Platform, Integrated Power

Each module works independently, but their real strength emerges when used together.

Availability & Order Management

Data-driven availability planning with integrated B2B ordering — retailers see what to order, the platform enforces quotas and suggestions, and replenishment flows directly from plan to action.

Shelf Layout Tracking

Planogram compliance, photo analysis, and automatic corrective task generation.

Field Operations

Visit plans, task assignments, and real-time field status tracking.

Target Management

Multi-dimensional target distribution and real-time achievement tracking.

Trade Spend

Invoice recognition, deal matching, and multi-step approval workflows.

Surveys & Data Collection

Configurable field surveys, stock counts, and feedback flows.

Integration

Adapter-based architecture with ERP, SFA, EDI, and e-invoice connectors.

Reporting & BI

Performance scorecards, trend analysis, and executive dashboards.

AI That Delivers Outcomes, Not Decoration

The platform's AI capabilities are embedded within operational decisions — not a separate module, but a natural part of the business process.

  • 01
    Vision

    Shelf Image Analysis

    Store photos are automatically analyzed, compared against planograms, and corrective tasks are generated when needed.

  • 02
    OCR

    Invoice Recognition

    PDF and image invoices are read and auto-matched to agreements. The model continues to learn over time.

  • 03
    Forecast

    Demand Forecasting

    Historical sales data, seasonality, and stock levels are combined to generate availability and order recommendations.

  • 04
    Agentic AI

    AI Operations Assistant

    Go beyond dashboards — ask questions in natural language, and the assistant doesn't just answer: it can trigger tasks, adjust orders, flag anomalies, and act on your behalf across the platform.

Don't Abandon Your Existing Investments

RTMPlatform works with your existing tools through its adapter-based architecture. No need to replace your ERP or drop your SFA — the platform sits on top and manages two-way data flow.

  • ERP
  • SFA
  • EDI
  • E-Invoice
  • Logistics
  • Customer Portals

Proven in the Field

RTMPlatform is running in live operations today, powering the Turkey sales and distribution operation of a global FMCG brand that serves 100,000+ retail points.

Active Use

Live in Production

Running in live operations supporting a global FMCG brand's Turkey operation — serving 100,000+ retail points.

Modular Architecture

Packages Per Customer

Each customer gets a tailored package, activating only the modules they need.

Closed-Loop Operations

Analysis Meets Action

Detect a shelf issue today, dispatch a field task tomorrow — from the same platform. No hand-offs, no lost context.

What you get with RTMPlatform

  • Privacy-first data handling
  • Enterprise-grade security
  • Adapter-based integration
  • Single source of truth
  • Built with FMCG operators

+90 216 218 00 90 · info@growthpulse.com.tr

See the Platform Live

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