RTMPlatform is the encompassing layer that connects your ERP, SFA, and BI into a single decision-and-action system. No rip-and-replace — just a smarter layer on top.
Most FMCG distributors already run an ERP for orders, an SFA for field visits, and a BI tool for dashboards. The problem is never a lack of tools — it's the gaps between them. A field rep sees a shelf problem but can't trigger a corrective task from the same screen. A trade spend analyst spots overpayment but needs three systems to trace the invoice back to the agreement. RTMPlatform doesn't replace those tools. It sits on top, reads data from all of them through adapters, and writes decisions back — tasks, order suggestions, alerts. The result: your existing investments keep working, but they finally talk to each other.
Each module can be activated independently. Most customers start with two or three and expand as they see results.
Define target availability per product, channel, and geography. The system compares targets against actual sell-out and stock data, flags gaps, and generates replenishment suggestions — before the shelf goes empty. Integrated B2B ordering lets retailers place orders guided by availability plans: the platform enforces quantity rules, applies quota constraints, and surfaces intelligent suggestions so every order aligns with your distribution strategy.
Upload planograms, then validate compliance through store photos. AI-powered image analysis detects product placement, facing counts, and share of shelf. Non-compliant stores get corrective tasks automatically.
Plan visit routes, assign tasks to field reps, and track completion in real time. Every visit produces structured data — not just a GPS ping, but actual store-level observations feeding back into the platform.
Distribute sales targets across regions, channels, distributors, and SKUs. Track achievement in real time with drill-down from national totals to individual store performance. Supports multi-dimensional targets.
Capture invoices via OCR, match them against trade agreements, and route through multi-step approval workflows. Track spending against budgets in real time — no more quarterly reconciliation surprises.
Build configurable field surveys for stock counts, competitor tracking, pricing audits, and customer feedback. Data flows directly into the platform's analytics layer — no manual exports.
Adapter-based architecture connects to ERP, SFA, EDI, e-invoice systems, and logistics platforms. Each adapter handles bidirectional data flow: inbound for analysis, outbound for action. New adapters are built per customer without changing the core.
Pre-built scorecards for sales performance, field effectiveness, availability, and trade spend. Executive dashboards surface what matters. Every module feeds data into the BI layer, so reports always reflect the full operational picture.
AI layer
AI in RTMPlatform isn't a separate product — it's woven into the modules where it produces measurable outcomes. We deploy AI capabilities where they reduce manual work or improve decision accuracy.
Computer vision processes store photos to detect products, count facings, and compare against planograms.
OCR reads PDF and image invoices, extracts line items, and matches them to trade agreements. The model improves with each correction.
Combines historical sales, seasonality patterns, and current stock levels to generate availability and order recommendations.
Not a chatbot — an operational agent. Ask about a region's performance and get the answer. Then say 'create a corrective task for the underperforming stores' and it executes. The assistant has tool-level access across all platform modules — it reads data, writes decisions, and closes the loop without switching screens.
Architecture
RTMPlatform connects to your systems through purpose-built adapters — not generic API calls. Each adapter understands the data model of the source system and translates it into RTMPlatform's unified schema. Data flows both ways: inbound from your ERP, SFA, and logistics systems for analysis, and outbound as tasks, orders, and alerts pushed back into those same systems. This means field reps don't need to learn a new tool — they get RTMPlatform's intelligence delivered through interfaces they already use.
Walk through the modules with our team. We'll use your context — your industry, your scale, your current tools — so you see relevant output, not a generic demo.
45 minutes, no preparation needed on your side.