About

Software That Understands the Shelf

We've spent years inside FMCG sales and distribution operations. RTMPlatform is the tool we wished we had.

Why we exist

RTMPlatform didn't start in a boardroom or an accelerator. It started in the field — years of walking distribution routes, managing sales teams, negotiating trade agreements, and watching the gap between data and decisions grow wider with every new tool added to the stack. The founder spent over a decade in FMCG sales and distribution management across Turkey, working with both multinational brands and regional distributors. The pattern was always the same: companies invested heavily in ERP, SFA, and BI tools, but the connecting tissue between them didn't exist. Field reps switched between three apps to complete a single store visit. Sales directors reconciled spreadsheets to get a picture that their own systems should have provided. Trade spend went untracked until quarter-end surprises. RTMPlatform was built to close that gap — not by replacing existing tools, but by adding an encompassing layer that reads from all of them, runs analysis across the combined data, and pushes decisions back into the operational flow. The platform reflects a dual perspective: deep industry knowledge of how FMCG distribution actually works on the ground, combined with the engineering discipline to build software that scales.

What we believe

Industry depth over horizontal breadth

We build exclusively for FMCG sales and distribution. Every feature, every data model, every workflow reflects deep domain understanding. We don't do generic and then customize — we start specific.

Integration over replacement

Your ERP and SFA represent significant investment in licensing, training, and process design. RTMPlatform enhances those systems through adapters rather than asking you to abandon them.

AI as outcome, not decoration

We deploy AI where it produces measurable operational improvement — shelf compliance detection, invoice matching, demand signals. If a rule-based approach works better, we use that instead.

Analysis and action in one flow

A dashboard that shows a problem without offering a path to fix it is only half useful. RTMPlatform's modules produce actionable output — tasks, suggestions, alerts — not just charts.

Roadmap

A Platform That Grows With Your Operation

RTMPlatform is not a finished product waiting for customers — it's a living platform that evolves with every deployment. Our roadmap is shaped by real operational needs, not trend-chasing.

What's coming next:

Deeper AI integration — from shelf image analysis and invoice recognition already in production, to demand forecasting and automated anomaly detection across your entire distribution network.

Broader integration coverage — new adapter types for logistics providers, customer portals, and marketplace connectors, so RTMPlatform becomes the single orchestration layer regardless of how many systems you run.

Advanced analytics engine — KPI scorecards, cohort analysis, and predictive dashboards that turn your historical data into forward-looking operational decisions.

Mobile-first field experience — a fully native mobile app for field teams, with offline capability, photo capture, and real-time task management built for low-connectivity environments.

We ship improvements continuously. Every customer on the platform benefits from every release — no version fragmentation, no upgrade fees.

Parent company

Built under GrowthPulse Analitik Çözümler

RTMPlatform is a product of GrowthPulse Analitik Çözümler Yazılım ve Yönetim Danışmanlığı Ltd. Şti., a technology company based in Istanbul, Turkey. GrowthPulse provides data analytics, business intelligence, predictive modeling, and AI-powered process automation solutions to enterprises. RTMPlatform is GrowthPulse's vertical SaaS product, purpose-built for the FMCG sales and distribution industry. GrowthPulse handles the commercial, legal, and operational aspects of the RTMPlatform business.

www.growthpulse.com.tr

Frequently asked questions

Who is RTMPlatform for?
Mid-to-large FMCG master distributors and brand owners who manage sales-distribution operations across multiple channels, regions, or distributors. If you're running field teams, managing trade spend, or tracking availability across hundreds of stores — RTMPlatform is built for your workflow.
Is this a startup or an established product?
RTMPlatform is a working product with a paying reference customer in live operations. That said, we're early in our growth — we have one production customer and are actively onboarding more. We're transparent about our stage because trust matters more than spin.
Where is the team based?
Turkey, primarily. The team combines FMCG industry experience with software engineering, and we work across Turkish time (UTC+3).
How can I work with RTMPlatform?
If you're an FMCG distributor or brand owner, start with a demo to see if the platform fits your operations. If you're a system integrator, consultant, or technology partner in the FMCG space, we're open to partnerships — reach out via our contact page.

Let's talk

Whether you're evaluating the platform or exploring partnership, we'd like to hear from you.

Request a Demo